Affiliate marketing is gaining popularity day by day due to the increasing consciousness amongst the masses about it. Merchants also because the affiliates have realized that affiliate marketing proves beneficial for both of them. Affiliate marketing gives the merchant the chance to advertise their products at a coffee cost while the affiliates find affiliate marketing as a simple thanks to earn money online which too by doing something that they might enjoy
The perception of individuals about affiliate marketing has undergone a transformation with the rising popularity of affiliate marketing. Today, nobody considers affiliate marketing as an alternate method of advertisement of products by a merchant or as a source of additional income for an affiliate. As of now, affiliate marketing has become the most source of profits and revenues for several the merchants and affiliates.
Now, there are often variety of questions that would be asked about affiliate marketing. for instance , what sort of affiliate program should one choose or does all affiliate marketing programs accrue an equivalent benefit or are all the affiliate marketing programs an equivalent at heart or are there affiliate marketing programs that convince be more beneficial than the others.
It is true that there are differing types of affiliate marketing but these types surely depend upon the way one classifies them. However, fundamentally affiliate marketing programs are often classified into two heads-pay per click (PPC) and pay per performance (PPP).
o PAY PER CLICK (PPC) AND PAY PER PERFORMANCE (PPP)
PPC is that the hottest also because the easiest method of earning money for affiliates having smaller websites. An affiliate gets paid when a visitor is mentioned his site i.e. when a user clicks through the merchant’s banner or text ads. This payment to the affiliate doesn’t depend upon whether the visitor makes any actual purchase on the merchant’s site. Contrary thereto , under PPP affiliate marketing the affiliate gets paid as long as the referred visitor actually makes any purchase or if the referred visitor turns into a lead. thanks to this difference, the returns on PPC for an affiliate would be comparatively but PPP. PPP affiliate marketing is taken into account a far better bet for both the merchant also as for the affiliates.
because the name suggests under the PPS system, the affiliate only gets paid if actual sales is formed while under PPL affiliate system, the affiliate gets paid if the visitor fills up an form or any such similar form associated with business of the corporate . this type of system is employed by companies which depend upon leads for his or her growth like finance and insurance companies.
o SINGLE TIER, TWO TIERS AND MULTI TIER AFFILIATE MARKETING
These are differing types of affiliate marketing programs counting on the depth of the affiliate network. If the affiliates only get paid on the idea of direct sales or traffic that he has mentioned the merchant’s site (for example-PPS, PPL and PPC), this type of program comes under single tier affiliate marketing. Similarly, if he gets purchased the direct traffic that he has referred and also for each traffic or sales that has been made by affiliates recommended by him, he comes under the 2 tier affiliate marketing. In multi tier affiliate program, the affiliate gets paid like two tiers but besides that he also gets purchased other affiliates in several tiers within the affiliate network.
o RESIDUAL INCOME AFFILIATE MARKETING
The affiliate gets paid not once but whenever the referred customer makes a sale on the merchant’s site. The payment could also be made as a hard and fast amount or as a percentage of the sale amount.
Thus, we discover that there are variety of affiliate marketing programs and therefore the choice that you simply make must depend upon your own convenience and requirement.